Sustainability remains a strong consumer concern – they just don't trust a brand's eco-claims
Consumers around the world are more fully engaged with supportive brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations – new research from supply chain transformation and omnichannel commerce fulfillment firm blue there confirms that nearly half (48 per cent) of those surveyed have grown in interest in sustainability over the past year, and most are keen to shop green where possible, even if it means buying some products have to pay more for In general, consumers who were surveyed expressed ambivalence toward corporate...