Microsoft said the social media planning and scheduling tool for advertisers will no longer support Twitter after the Elon Musk-owned social network started charging for access to its programming interface.
musk react announced, accusing Microsoft of “illegally” using Twitter data and threatening a lawsuit. The billionaire, who bought Twitter last year, is changing the company’s policy on charging businesses for access to its stream of data.
Microsoft’s Smart Campaigns service helps advertisers manage social media campaigns across services including Facebook, Instagram and LinkedIn. As of April 25, users of the product won’t be able to do things like create tweets and drafts, or view past tweets and engagement, the company said. Said Wednesday.
The software maker is the largest investor in OpenAI, the AI research lab Musk co-founded before falling out with the team and leaving in 2018. Musk is now setting up his own rival AI effort.
Microsoft did not immediately respond to a request for comment.
