whatever beverage area Whether you’re in the soda, juice, or alcoholic beverage market, you need to spend time carefully considering the type of packaging to use.
There are many reasons why you should take the time to find the right packaging option. For example, the packaging you choose can affect the price point and shelf-life of your products.
Can also do your beverage packaging affect public relations You have potential customers.
For example, if you want to address consumer concerns about sustainability considerations and other factors about how your potential customers feel about your brand, it is important that you address those concerns directly. Select the addressing packaging.
So, check out the following four key ideas and three mistakes to avoid:
One of the most important things you’ll need to consider is the material of your packaging. Your three main options are containers made of plastic, glass, or metal.
Plastic packaging is a good practical choice as it is lightweight, durable, and can easily be formed into a variety of shapes to create bespoke packaging designs.
The latter means that you can create a huge marketing impact because you can come up with some attractive and attention-grabbing shapes.
In addition, plastic beverage packaging is perfect for handling pressurized liquids such as carbonated drinks.
However, plastic packaging often means that drinks have a shorter shelf life than other packaging materials and plastic is not as durable. Therefore, plastics can have negative public relations effects and drive away consumers whose top priority is eco-friendliness.
like to understand Why craft beer labels matter For your end customers, you must understand that beverage packaging materials matter to your consumers as well.
Glass is an alternative good option. It is generally impervious to CO2 loss, which means you can get a long shelf life. But the main drawback of glass is that it is heavy and can break easily.
Metal may be the best option. Many beverage cans are made of aluminum, which is lightweight and highly reusable.
2. Consider storage and transportation implications
Given that all beverages are perishable to some degree, you need to avoid packaging that is susceptible to things like moisture, climate extremes, pests, and light in order to ensure that your beverages will last without spoiling. Problems are stored and transported.
3. Consider packaging design
The look and feel of your beverage containers can make a huge difference marketability of your products,
Just like you need to spend a lot of time coming up with an aesthetically pleasing and attention-grabbing label to attract as many customers as possible, you need to choose a packaging design that suits your brand and stands out from the crowd. Is.
4. Consider the Cost
While you shouldn’t choose packaging solely on the basis of cost, as it may be worth spending more if it means you come up with packaging that has more consumer pulling power, you can definitely make the costs worth it. Keep your costs in mind and keep your costs as low as possible. ,
three mistakes to avoid
Now that you know some of the most important things to consider in beverage packaging, it’s undoubtedly worth pointing out some common mistakes beverage businesses make with their packaging.
Then you can avoid those pitfalls.
1. Failing to Define Your Target Market
if you don’t Define your target marketYou can never be sure that you get the right packaging option for your products.
For example, if you are unaware that your target customers put sustainability at the forefront of their purchasing decisions, you could be shooting yourself in the foot by using unsustainable plastic packaging for your beverages.
2. Not tracking buying trends
Similarly, you need to be aware of the latest shopping trends.
If you use out-of-date packaging that today’s modern consumers no longer find appealing, you may have a hard time making your products successful.
3. Using packaging that is difficult to open
If your packaging has a bottle top or any other feature that is difficult to open, you may find that you lose a significant percentage of repeat customers.
Your beverage packaging should always be easily accessible to people.
