Sunday, June 23, 2024

Warner Bros. goes all-in on 4K experience with Max launch: What's in the library? – Warner Bros. Discovery (NASDAQ: WBD)


Warner Bros. Discovery Inc. West Bengal Much-anticipated streaming service, Max, launches today, promising an unparalleled 4K entertainment experience with an extensive library including beloved titles like “Game of Thrones,” “Harry Potter,” “The Dark Knight” trilogy and more .

What happened: The rebranded version of HBO Max, to be released on May 23, will deliver eight times more movies and episodes in 4K UHD content than HBO Max.

See also: HBO Max relaunch boosts Warner Bros. Discovery stock, analyst upgrades to outperform

At launch, Max will introduce a new tier called Ultimate Ad-Free, which will give customers the benefit of four concurrent streams, the ability to download up to 100 titles for offline viewing, and increased 4K UHD content.

Max will also feature a broad assortment of classic movies with notable titles including “Casablanca” and “Goodfellas.” It will also ensure that select past HBO series are up for streaming in 4K, along with the latest popular shows like “Succession.”

All of this will be available for a monthly fee of $19.99 or an annual fee of $199.99.

The current plan will be accessible to existing HBO Max subscribers for at least the next six months following launch.

In addition, the company announced that select content and devices will deliver immersive audio and visual experiences featuring Dolby Atmos and Vision.

Warner Bros. Discovery said, “We understand the value of providing our users with a cinematic playback experience and to that end we have implemented more advanced technology workflows that allow us to release more 4K content in a faster, more efficient way Are.” Sudhir Siriwara. “Max will offer over 1,000 movies and episodes in 4K at launch, and we’ll be adding more every month as we go forward.”

Why this is important: In addition to the Ultimate tier, the streaming service will offer two low-cost subscription plans:

Max Ad-Free: This plan will come with two concurrent streams, up to 1080p resolution, up to 30 offline downloads and 5.1 sound quality – all for $15.99/month and $149.99 per year.

Max Ad-Light: The Ad-Lite plan offers the same features as the Max Ad-Free plan except for offline downloads. For this plan, users need to pay $9.99/month or $99.99 per year.

See more of Benzinga’s consumer tech coverage following this link,

Read further: ‘The Last of Us’ Series Breaks HBO Max Viewership Records, Brings in Hordes of New Subscribers