No, repurposing your content is not getting more work done in fewer efforts. It means that you have just identified the worth of your content. Your content is super valuable because you want to repurpose it.
Yes, you may sometimes face a paradox of thoughts and enough creative ideas. In these moments, repurposing your already used or old content may force you to think you are doing hard work.
But that is what you teach your employees. You train them to choose smart work over hard work or effort. So, why would you be bothered by repurposing content? You are doing what is right for your brand.
That said, we need to know that using old or used content also has some rules. You must complete the part about productivity in them, can you?
So, read this post. It might help you with the strategies you can use to repurpose your content like a pro.
Before we begin, we must understand content repurposing and the myths surrounding it.
It is wrong even to think that content repurposing is just copy-pasting the old or existing content in a new way.
We are missing out on here because the term ‘repurposing’ means updating the content with relevant information. Sometimes, you may add a new format to the existing content to repurpose it.
So, it is a healthy content generation technique not just to attract more users and customers. Still, it is also a valuable quality management process to assess the business content you made. Doing this allows you to put your existing content to more extensive use in little time and less effort.
Shall we learn more about content repurposing techniques, then? Sure!
Use Infographic for Data-Rich Content
Do you think the blog post you created has many statistics and graph charts? Is it a post that your viewers often consider for the readily available information skipping the narrative part? Then it is better to use an infographic to highlight the content’s meat and let your users be happy with it.
A good and eye-catchy infographic design will always get your audience glued to your post. Make sure you are investing a little time and effort in making an attractive infographic for your audiences.
Make a Podcast
Some blog posts might be text-heavy. Or some videos you have made for your YouTube channel might be too informative. People don’t want to hold the phone for long and watch a video when they can simply listen to it.
This is where you can take the help of a podcast episode. There are channels such as Spotify and others which will allow your users to listen to a podcast. With the rise of interesting peripherals such as Truly Wireless Earbuds, people like listening to what they love (save upon songs).
You can diversify your old content by making it more interesting. To do that, write a creative script. Make it engaging with good storytelling elements or humour so your audience can enjoy listening to it.
Create a Cinematic Video
A ‘cinematic’ effect may be a subjective thing. But making a video would do just fine. It just needs to be informative and creative.
You must keep in mind that videos can be long and boring. Sometimes, shooting videos may unintentionally make them so. In order to steer clear of this issue, improve the shooting techniques and write a good script for it, just as you did for the podcasts.
Making a good video can get your customers engaged with the content. You can make them feel more related to the content too.
You will need some gear to record these videos. Yes, you can still use your phone to record them, but a camera will always give you that extra facility. Even though you use a phone, ensure you have invested in a sound recording unit that captures clear audio.
For these gears and, of course, premium video editing software, you will need some investments. Choose one of the no guarantor loans in Ireland to get money within a day and start making your videos.
Make a Slideshow
This is more for business-to-business interactions. But, for Google and the Social Media channels like Instagram, you can make creative slideshows for your audience.
The slideshow can be an option that comes in the common ground between blog posts and infographics. Many users prefer a slideshow to a blog post because they deliver information to the audience faster than usual.
You can also create a slideshow with minimal animations. Using easy online tools to make this slideshow more creative might help you get people desiring to learn about your brand deeply.
Write an Ebook
Imagine the influence of blog posts when they are in a series. Can you make this more compact and effective simply by making it all come under an ebook?
Well, it will always help your business marketing better when ebooks are involved in the process. You can hire a good writer to write the ebook. But you must remember that your ebook has all the information your customers or audiences need.
Make a good introduction to the book and a conclusion. Add other sorts of content, such as graphic content or photographs, to make it look more interesting. Additionally, using additional content to enrich the book will also work.
Do pay good attention to the design aspect of the book. You can make it more engaging by taking care of the content and presentation. This will work well to bring your brand’s message to your customers.
To Conclude: Don’t Be Afraid to Try out New Things
If you want to make things work for you, then make your content as diversified as possible when you think of repurposing it.
It will help your business make a statement and get more customers to your brand.
You can thank ‘smart work’ for that.
